A COMPELLING VISION

Alongside reviving the Brand in 2017 with new iterations of iconic pieces such as the Nautoscaph and the Superautomatic, CEO and Founder Angus MacFadyen has also devoted time to develop his vision for Alsta in the twenty first century. This is clearly visible with the Motoscaphe watch, the first new creation of Alsta since its rebirth and a solid, purpose-built tool watch for motorcyclists of all kinds.

The vision for Alsta is for it to be a key part of the lives of style-conscious, sophisticated and discerning people, who enjoy beautiful things and their aesthetics. Alsta oozes authenticity, purpose and sophistication.

Authenticity is at the heart of Alsta. We believe in being true to ourselves, our values, and our customers. We don't follow trends; we set them. We stay true to our roots, while constantly evolving to stay true to the Zeitgeist of the times we live in.

Purposefulness is the driving force behind Alsta. We believe that every action should have a purpose, every decision should be intentional, and every product should serve a function.

Finally, at Alsta sophistication is not just an aesthetic; it's a core value that permeates every aspect of our brand. This sophistication is reflected in our meticulously crafted watches, each a testament to our dedication to quality and attention to detail.

Our vision for Alsta is to become the market leader in affordably-priced, elegant sport chronometers. All Asta watches will be made elegant by being as thin as possible, but always remaining waterproof and always being COSC-certified. Few brands offer skin divers and Alsta is committed to become the best in the world at producing skin divers by focusing on thinness, mechanical precision and stylish designs while drawing on its rich heritage.

Skin divers are smaller, slimmer versions of bulkier professional divers watches, with depth ratings typically between 100 and 200 meters. The name originally came from the fact that they were designed to be worn directly on the skin of the wrist as opposed to over a dive suit. Alsta could define the category of skin divers as any watch that is thin, offers at least 100m water resistance, and is ready to go straight into any adventure on land, air or sea. The fact they are thin and elegant means they could also be worn under a shirt cuff.

In the coming years Alsta aims to achieve a number of things within the skin diver concept:
The Nautoscaph family will be devoted to the skin diver line with its main link to the sea and aquatic themes. The Superautomatic will be the all-rounder, and could eventually include other functions such as GMT, chrono functions etc. Other lines, such as the current Motoscaphe could be an adventure-inspired line, and also include GMT and other functions.
Alsta watches are for the urban, professional, creative and affluent owners who want to have an elegant, robust and beautifully designed timepiece that fits alongside their other elegant and beautifully designed lifestyle items that they covet and enjoy owning. The imagery is sexy, sophisticated and something to be proud of.