The founder of Alsta Watch, Joseph Alstater, was born in 1910 in Belgium. He emigrated with his wife to the United States in 1940 and settled down in New Jersey. After the Second World War he moved to New York City and established the Alstater Watch Corporation.

Like many other watch brands at the time Alsta turned to Switzerland for its high-quality manufacturing of time-piece movements which were brought to the US and cased under the name Alsta Creations. Alsta, quickly becoming one of the most prolific and interesting post war watch brands in America.

Around 2014 Glasgow based Businessman Angus MacFadyen decided to acquire the commercial rights of the by then defunct Alsta watch Brand. MacFadyen, a watch collector himself, happened to own a vintage Alsta Nautoscaph skin diver in his collection and became intrigued by this fairly unknown brand and started doing some research. He was pleasantly surprised by the extensive back catalogue of sports and dress watches from the 1950s, 60s and 70s Alsta had produced and he learned that the company stopped trading in the late 1970s.

Over the next ten years, Alsta aims to become the market leader in ultra-thin waterproof chronometeres sold direct to consumers at a price point where such watches are unavailable.