ABOUT ALSTA

A RICH HERITAGE

Joseph Alstater (b. 1910) emigrated with his wife from Belgium to the United States in 1940. Alstater moved to New Jersey in 1942, bought a chicken farm and worked to support the US war effort. In 1946 the Alstaters sold the farm, moved to New York City and established the Alstater Watch Corporation.
Like other American watch firms after WWII (Bulova, Hamilton, for example), Alsta turned to Switzerland for production. Mr. Alstater traveled there regularly to conduct business.

 

WHAT INSPIRES US

Alsta seeks to remind people to be purposeful, sophisticated and authentic by creating timepieces which embody those same qualities; purposeful in their ruggedness and waterproofness, sophisticated in their elegance despite being tough sports watches, and authentic in the fact that customers and enthusiasts of the brand are its key ambassadors, and the ownership journey is frictionless.

 

True Romance: What's Love got to do with it?

by Angus MacFadyen, CEO adn Founder Alsta Watch

A COMPELLING VISION

Over the next ten years, Alsta aims to become the market leader in ultra-thin waterproof chronometeres sold direct to consumers at a price point where such watches are unavailable.

 

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